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"Despite its bulging abundance of information, this new work is not a dry textbook, but a highly amusing foray between the history of science, real life, and the brave new world of technical utopias. ...The author has repeatedly interspersed the narrative with references to information-rich search terms like tasty bait that make Internet searching on the PC almost an addiction. "The author deliberately breaks new ground in science communication. One can only comment: The world belongs to those who think anew."